How to Price Your Book Profitably

By Bhadresh Bundela

Discover how to price your book for maximum sales and profits

Your book could be on a bookstore shelf, next to competitive titles. Potential buyers compare prices and choose the lowest-priced book. Or do they? The price of your book could be the single most important marketing decision you make. Learn how to do it right.
• Find out why you should not use the seven-times-cost formula.
• Know the Four Pricing Strategies, and increase your profits.
• Should your costs enter the pricing decision? Maybe.
• You could make additional profits without increasing prices by using one simple hint.
• Find out how to increase your title’s price, and watch your sales take off.

How to Perform On The Air
Find out how to sell more books on television and radio shows

You can appear on hundreds of shows and never sell a book unless you know the secrets of performing like a pro. This booklet gives you tips for delivering your message convincingly persuasively, with your words and actions.
• Know exactly what you will say, and never be embarrassed.
• Learn memory techniques you can use if your mind goes blank.
• Discover new ways to improve your telephone interviews.
• Find out how to win the hearts of your audience, and sell more of your books.
• Learn the proper way to gesture effectively and use body language to your advantage.
• Know where to sit, how to use a microphone properly, use notes effectively and relax.

Perpetual Promotion
Learn the secrets for getting on more television and radio shows

Discover practical and creative ways to get on the air. Learn how to get the producers to call you to arrange an interview.
• Sell more books on the air.
• Quickly find links to any television or radio show.
• Appear on shows without quitting your day job.
• Be a guest on television and radio shows without leaving home.
• When do you send a media kit, EPK or VNR? Now you will know.
• Find out the best times to get on the air, and when not to.
• Is your title good for media events? Are you sure?

Sell No Book Before Its Time
Do you have a product strategy that will maximize your long-term profitability?

Profitable product development is crucial to your publishing success, so use these tips to keep you looking in the right place for new book ideas.
• Why authors may not be the best source for new titles.
• Learn how to create value for consumers, the author and the publisher all at the same time.
• Are you developing me-too books and expecting good results?
• Let your competition make the mistakes and learn from them.
• Extend brands and authors over several formats and make greater profits.
• Become the innovate publisher in your segment, the one that your competitors imitate.
• Find out what people want to buy and make it available to them.
• Discover how to become more profitable by creating fewer titles and selling more books.